Your marketing, actually run.
Walue makes your posts, publishes them at the right time and learns what works, so you can get on with running the business. Every decision it takes is there for you to read.
Free, about thirty seconds, no card.
Walue begins in Manual: it suggests, you decide.
From your website to a working week.
One loop, every week. Walue learns your brand, makes the work, you approve it, it goes out, and Walue learns from what happened.
- MondayWalue reads your brand
Paste your website. Walue picks up your voice, colours and products.
Brand DNA ready - TuesdayIt makes the week
Posts, images, videos and ads, each written for its channel.
Week drafted - WednesdayYou approve in one tap
Nothing goes out without your yes, unless you allow it.
Approved by you - ThursdayIt posts at the right time
Your time zone, your working hours, your channels.
Scheduled and posted - FridayIt learns what worked
Real likes and clicks shape next week's ideas.
Next week, sharper
One object, six stages, nothing hidden.
Most tools show you a dashboard. Walue shows you a decision, and follows it from the signal that started it to the outcome it produced.
You decide how much it may do.
Per area, not per account. Ads can run themselves while publishing still waits for you. Every level can be changed back in one tap.
Walue analyses, recommends and prepares. Nothing goes out until you press publish.
Where every account starts. Most people stay here for a fortnight, then open up one area.
Walue writes overnight and queues the work. You find drafts each morning and nothing publishes without approval.
The level most teams settle on. Ten minutes a morning instead of two hours.
Walue acts inside the limits you set: spend ceiling, confidence floor, working hours and allowed platforms.
Anything outside a limit falls back to asking you, rather than failing quietly.
Built for owners. Ready for agencies.
A marketing team, without hiring one.
- One currency, one time zone, your working hours
- Posts and images in your own voice
- The best posting time for each channel
- Approve from your phone
Every client in one workspace.
- One brand per client, switch in a click
- Clients approve, or only view SOON
- Team roles: Owner, Admin, Approver, Editor
- White-label reports for each brand
What is live, stated plainly.
Read means Walue can see your data. Write means it can change something. We list them separately because the difference matters.
| Platform | Read | Write | Where it stands |
|---|---|---|---|
| Yes | Publishing | Publishing is live. | |
| Yes | Publishing | Publishing is live. Ads run through Meta. | |
| Yes | Yes | Ads and publishing are both live. | |
| TikTok | Publishing | Publishing | Publishing is live. Ads are waiting for API approval. |
| Yes | Publishing | Publishing is live. | |
| Meta Ads | Yes | Yes | Ads are live. |
| Google Ads | Yes | Read only for now | Connected and syncing. Changes come next. |
One note in. A post for every channel out.
Pick a business, then choose a channel to see the post Walue writes for it. The same idea is reshaped for each one. These are illustrative examples.
northfield Cold mornings, sorted. The autumn range lands today. Wind-proof, machine-washable, built for the school run.
2 hours ago
A week of work, from a few lines of notes.
Hover over a post to see the note behind it. Illustrative examples.
“autumn stock is in, windproof, washable”
Walue wrote the post, picked the picture and sized it for the channel.
“fresh roast today, open 7 till sold out”
Walue wrote the post, picked the picture and sized it for the channel.
“hiring a second maker, 4 days a week”
Walue wrote the post, picked the picture and sized it for the channel.
“back room sale, one price, sat and sun”
Walue wrote the post, picked the picture and sized it for the channel.
“offcut to shelf, show the process”
Walue wrote the post, picked the picture and sized it for the channel.
“members get new colours first, Thursday”
Walue wrote the post, picked the picture and sized it for the channel.
“autumn stock is in, windproof, washable”
Walue wrote the post, picked the picture and sized it for the channel.
“fresh roast today, open 7 till sold out”
Walue wrote the post, picked the picture and sized it for the channel.
“hiring a second maker, 4 days a week”
Walue wrote the post, picked the picture and sized it for the channel.
“back room sale, one price, sat and sun”
Walue wrote the post, picked the picture and sized it for the channel.
“offcut to shelf, show the process”
Walue wrote the post, picked the picture and sized it for the channel.
“members get new colours first, Thursday”
Walue wrote the post, picked the picture and sized it for the channel.
Now picture it with your brand.
Paste your website. Create your free account and Walue reads your brand straight away. Your first post is waiting when you land.
Free, about thirty seconds, no card.
We only read your site once you have an account, so nobody can run up costs in your name.
Start free. Scale when it pays for itself.
Running marketing for clients? The Agency plan adds white-label reports, unlimited brands and client approvals.
AI generation is metered, and you always see the cost before you spend it. Images are priced per megapixel because that is how the models charge us. A flat price per image would undercharge a portrait by about a third.
Bring a colleague. You both get 50 image tokens.
Share your own link from your account. When someone you refer moves to a paid plan, you each receive 50 AI image tokens, worth £10 at the add-on price. Rewards are paid when they subscribe, not when they sign up, up to 10 a month.
Get your referral linkComing from Buffer, Hootsuite or Later?
See an honest side-by-side, including what they do better.
Before you start.
Will Walue post without asking me?
Not unless you allow it. Every account starts in Manual. You decide, area by area, what Walue may do on its own, and you can switch back in one tap.
Which channels can it post to today?
Facebook, Instagram, LinkedIn, TikTok and Pinterest. Meta and LinkedIn ads are live, and Google Ads is read only for now. The platforms table always shows what is live.
I run an agency. Can my clients approve posts?
Yes. Each client has their own brand, and you choose for each client whether they can approve or only view. Client roles arrive in the next update.
Do I need a designer or a copywriter?
No. Walue writes, designs and resizes for each channel from your Brand DNA. You can still edit anything before it goes out.
How is this different from Buffer, Hootsuite or Later?
Those tools schedule what you have already made. Walue also makes it, publishes it, watches the results and learns from them, and shows you every decision along the way.
Can I cancel at any time?
Yes, from Settings, under Billing. You can export your data whenever you like.
Stop reading dashboards. Start reading decisions.
Paste your website, leave everything in Manual, and read the first week of decisions Walue would have made. Then decide.