See what Walue already knows about your brand.

Put in your website. Walue reads it and builds your brand book — voice, palette, logo, type, who buys from you. Free, and yours to keep whether or not you stay.

No card. Takes about thirty seconds.

THE MARKETING OPERATING SYSTEM

Your marketing, actually run.

Walue runs your paid media and organic publishing the way a good performance marketer would. It shows you every decision it made, why it made it, and what happened next.

You choose how much it does. It never claims a result the platform hasn't confirmed.

Start freeSee a decision trail

No card. Starts in Manual — Walue proposes, you decide.

6
Stages per decision
From first signal to what was learned, every one recorded.
3
Autonomy levels
Set per area, reversible in one tap.
4
Channels live
Meta, LinkedIn, Instagram, TikTok.
0
Unconfirmed results shown as done
A platform confirms it, or it stays unconfirmed.
How it works

One object, six stages, nothing hidden.

Most tools show you a dashboard. Walue shows you a decision — and follows it from the signal that triggered it to the outcome it produced.

01
Noticed
A signal crosses a threshold you set — spend drifting, a creative fatiguing, a competitor moving.
02
Suggested
Walue says what it would do and why, in a sentence you can argue with.
03
Decided
The policy returns allow, needs approval, or blocked — with the reason, and the bound that decided it.
04
Carried out
The change is made and the platform confirms it. Until it confirms, Walue calls it unconfirmed.
05
Measured
What actually happened, against what was predicted before the action.
06
Learned from
The gap between prediction and outcome feeds the next decision on this brand.
Autonomy

You decide how much it may do.

Per area, not per account. Ads can run themselves while publishing still waits for you. Every level is reversible in one tap.

Level 1
Manual

Walue analyses, recommends and prepares. Nothing leaves the building without you pressing publish.

Where every account starts. Most people stay here for a fortnight, then move one area.

Level 2
Draft & approve

Walue writes overnight and queues the work. You find drafts each morning and nothing publishes unapproved.

The level most teams settle on. Ten minutes a morning instead of two hours.

Level 3
Autonomous

Walue acts inside the bounds you set — spend ceiling, confidence floor, working hours, allowed platforms.

Anything outside a bound degrades to approval rather than failing silently.

Platforms

What is live, stated plainly.

Read means Walue can see your data. Write means it can change something. We list them separately because the difference matters.

PlatformReadWriteWhere it stands
MetaYesYesAds and publishing both live.
LinkedInYesYesAds and publishing both live.
InstagramYesPublishingPublishing live; ads run through Meta.
Google AdsYesRead only for nowConnected and syncing. Write path next.
TikTokPublishingPublishingPublishing live. Ads awaiting Marketing API approval.
Examples

Made by Walue, for brands like yours.

Finished posts, not mood boards: image, headline and caption written for the channel they run on. These are illustrative examples of the output.

Autumn range: Made for cold starts.
North Field · instagram
Cold mornings, sorted.

The autumn range lands today. Wind-proof, machine-washable, built for the school run.

Illustrative example

Fresh batch: Roasted this morning.
Ninth Street Roastery · instagram
Today's roast is on the counter.

Small batch, ground to order. In the shop from 7am until it runs out.

Illustrative example

We're hiring: Join the workshop.
Alder & Co. · linkedin
We're looking for a second maker.

Four days a week, in the workshop, learning every part of how the product gets built.

Illustrative example

Weekend only: Two days. One price.
The Back Room · facebook
Saturday and Sunday only.

Everything in the back room at one price. Doors open at nine, closed by five.

Illustrative example

How we make it: Offcut to shelf.
Alder & Co. · tiktok
From offcut to finished shelf.

One board, three cuts and an afternoon of sanding. Sound on for the good bit.

Illustrative example

Members: Early access inside.
North Field · instagram
Members see it first.

The new colours go live to the list on Thursday, and to everyone else next week.

Illustrative example

Pricing

Start free. Scale when it pays for itself.

Running marketing for clients? The Agency plan adds white-label reports, unlimited brands and client approvals.

Billed in GBP
Most popular
Free
Test-drive Walue
£0 /mo
Forever free
Start free
3 AI images / mo
3 scheduled posts / mo
10 AI copy generations
1 Ad Copilot diagnoses
2 connected channels
1 brand
1 team member
Native publishing
Most popular
Starter
Solopreneurs & small business owners
£29 /mo
Billed monthly
Start 7-day trial
7-day free trial · card required · cancel anytime
30 AI images / mo
30 scheduled posts / mo
30 AI copy generations
5 Ad Copilot diagnoses
3 connected channels
1 brand
1 team member
No Walue watermark
Native publishing
Autopilot content packs
Ad Copilot
Ad doctor diagnoses
Most popular
Pro
Growing brands & marketing teams
£79 /mo
Billed monthly
Start 7-day trial
7-day free trial · card required · cancel anytime
80 AI images / mo
Unlimited scheduled posts / mo
400 AI copy generations
100 Ad Copilot diagnoses
15 connected channels
5 brands
3 team members
No Walue watermark
Native publishing
Autopilot
Ad Copilot
Ad doctor
Predict performance
Ask Walue
Client approvals
Video generation: coming soon
Most popular
Agency
Agencies managing multiple clients
£199 /mo
Billed monthly
Start 7-day trial
7-day free trial · card required · cancel anytime
100 AI images / mo
Unlimited scheduled posts / mo
1,200 AI copy generations
300 Ad Copilot diagnoses
Unlimited connected channels
Unlimited brands
10 team members
White-label reports
API access
No Walue watermark
Everything in Pro
Video generation: coming soon
Most popular
Enterprise
Tailored to your requirements — contact us
Contact us
Custom pricing
Contact sales
Unlimited everything in Agency
Unlimited team members
White-label reports
API access
Dedicated onboarding
Custom limits & SLA

AI generation is metered and shown before you spend it. Image cost is priced per megapixel, because that is how the models bill — a flat per-image price understates a portrait by roughly a third.

Referrals

Bring a colleague. Both get 50 image tokens.

Share your unique link from your account. When someone you refer subscribes to a paid plan, you both receive 50 AI image tokens (worth £10 at the published add-on price). Rewards pay on paid conversion, not signup. Capped at 10 per month.

Get your referral link

Stop reading dashboards. Start reading decisions.

Connect one channel. Leave everything in Manual. Read the first week of decisions Walue would have made, and decide from there.

Start freeTalk to us